Forum Introduction

The customer-centric and quality-oriented approach that the Japanese invented led to economic growth and the provision of quality products to society, and on the surface, it also achieved satisfied customers, but in reality, the result of these seemingly attractive approaches is a polluted society that does not have a stable future.

In this regard, a group of scientists and organizational and academic intellectuals in our country established a non-profit and non-governmental organization in the country in 2006 to provide a new solution to the challenges of today and tomorrow of the organization. With the membership of government, private and public organizations in it and by creating synergy, a comprehensive approach to overcome modern organizational challenges can be created and given to the modern world.

Green knowledge refers to knowledge that explains its assumptions and theories based on overcoming the conflict between economic growth and environmental crisis. In this regard, green knowledge in the framework of the organizational management system means: knowledge of managing the intersection of economy and environment.

Since every economic action depends on the consumption of resources and every environmental pollution depends on the consumption of resources in the organization, green knowledge seeks to identify indicators and criteria that the organization’s management system can use to manage resources, while protecting economic growth, and to control the amount of environmental pollution that is always caused by resource consumption. Green knowledge, by going beyond quality knowledge (based on customer satisfaction, increasing market share, success, competition, profitability, product diversity, and consumerism, introduces management indicators) provides distinctive indicators and criteria for the organizational management system.

The green knowledge management model, in line with the results-oriented organizational excellence models, introduces green results-oriented management, and presents management indicators and criteria to the organization to identify the relationship between the type and consumption of resources and the type and amount of environmental pollution. Ultimately, organizational innovation and improvements lead to a reduction in production, operation, and staff costs on the one hand and a reduction in environmental pollution on the other. As a result, it confronts the organization with modern concepts such as: green intelligence, green accounting, and green competition.
The Iranian Green Management Association is the most reputable scientific and professional non-governmental organization of green management in the country and the region, which works to develop green knowledge in production and service organizations.

Providing green management expert services to organizations in the country and the region with the aim of creating sustainability in the business environment is done through green knowledge.

In this regard, the Iranian Sustainable Building Council, which is a committee affiliated with the Iranian Green Management Association.

As an independent specialized institution that is managed and administered by its active expert members, it has started its activities since 2012 with the aim of promoting the principles of green building in order to protect the environment and promote sustainable development in Iran.

During the formation of the Iranian Sustainable Building Council, important changes have been achieved in the trends and demands related to sustainable environmental construction in the ecosystem. The implementation and application of green building policies and regulations has encouraged us to adopt a robust assessment system by adding knowledge, awareness, and information and sharing it in the construction environment in the implementation of buildings and communications in this field.

In order to advance its organizational goals, this council regularly reviews its vision, mission, and actions to receive new and updated requirements from its members and apply them for the benefit of society.

The Iranian Green Tourism Facilities Council is a committee affiliated with the Iranian Green Management Association that, with its members from the fields of hotels, tour operators, Cultural Heritage and Tourism Organization, etc., provides a mechanism for creating sustainable tourism for the supply chain of this field. Currently, this council is developing sustainable development approaches for the tourism sector for the regulations of the Cultural Heritage and Tourism Organization.

Considering the importance of building a culture and developing green management knowledge, this association also holds national and international conferences simultaneously with the Iranian Green Management Awards ceremony. So that organizations can become familiar with the global developments and also with the current knowledge in this field. This conference has been held 19 times so far, which was held in 2015, simultaneously with the 16th session of the Iranian Human Resources Empowerment Foundation ceremony, with the participation of 127 countries in Tehran, and in 2017, simultaneously with the 18th session of the Iranian Human Resources Empowerment Foundation ceremony.

With the aim of training green management specialists and experts, this association holds training courses with its international colleagues in various fields such as: new environmental tools, energy management, evaluator training, and… professional specialized courses in green management.

The Iranian Green Management Association, as a scientific and professional organization, is particularly concerned with the production, translation, and publication of up-to-date books. So far, this association has succeeded in translating more than 131 book titles and printing and distributing more than 1 million copies of books among its members for free.